Library and Information Services Department

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Browsing Library and Information Services Department by Author "Stephanas Galinnya"

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    Assessing the Library and Information Advocacy and Marketing Services: A case study of Uganda Christian University Library
    (Library and Information Services - Uganda Christian University, 2017-08) Stephanas Galinnya
    It is acknowledged widely that libraries and archives have for a very long time endure from their image and visibility problems. This is probably why many librarians and archivists now recognise marketing as an essential topic; for example, in a survey conducted in Canada in 1997, (Savard, 2000 Pages 12-32). 84.4% of the respondents answered that marketing is important for library and information services (LIS). Similar results were contemplated earlier in the United Kingdom. (Collins and Glyptis, 1992) Librarians also think that marketing is a new issue for LIS, something that only emerged during the last three decades. Although marketing was more formally introduced in the profession after the 1970s it is engaging to understand that in North America at least, librarians took on marketing techniques as early as 1876, as Kleindl (a marketing professor, illustrated how libraries at this stage were innovative in many marketing strategies: segmenting and targeting clienteles, using publicity, direct mail, streetcar signs, telephone solicitation, banners, etc. The twentieth century library, the progressive library, would throw its doors open to all and encourage them to come in and join in the building of a community cultural center)(Kleindl, 2007) and Renberg (who traces history of marketing since 1876 and goes till formal marketing starts taking place in 1970, confirms the occurrences of terms such as, advertising in 1896, management in 1897, outreach in 1903, and extension work in 1909, in library literature, mainly in public libraries) demonstrated in their articles (Renberg, 2000 pages 5-11). Library and information science, it is multidisciplinary, embracing virtually every sphere of human endeavour. Many LIS and marketing may seem not to have a kind of interdependent relationship and therefore discrepancy. The impression of those with such view is that marketing is perceived to be a primarily concerned with buying and selling which is a profit-driven as against library which is a social service oriented centre and not for profit making. Academic libraries they are support departments affiliated to educational institutions playing a pivotal role by providing required library and information services to support academic activities and contribute in the development of their institutions and also undisputedly as accepted worldwide. Marketing techniques and strategies can be adopted for the promotion of library and information services with academic libraries in particular (Bhratt, 2009). Marketing offers both a theory and a process by which academic libraries can link results, products and roles. Marketing principles can assist them in determining their future and identify quality products and services, materials and programmes. Modern marketing can determine how the library will look like which can also determine the products it will offer.
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    Effective Utilisation of Library Resources
    (School of Education - Uganda Christian University, 2019-06-18) Stephanas Galinnya
    The major aim of any university library is to support teaching, learning and research activities of its parent institution. University library must therefore, make sure that their resources are well utilized as this is essential for educational development of the students (Onifade, Ogbuiyi and Omeluzor, 2013). These libraries exist to enhance the acquisition of knowledge by their clientele through the provision of reading materials - book and non-book for the purposes of teaching, learning and research. A university library, according to Mallaiah, Kumbar and Mudhol (2008) occupies the central and primary place in teaching and research, therefore, it has to meet the diverse and growing needs of educational programme at the undergraduate, post–graduate and research levels. Since academic libraries, according to Adetimirin (2007), are to acquire and organised both printed and electronic information for accessibility and use by its clientele. It was therefore necessary to adopt information and communication technologies (ICTs) at Uganda Christian University Libraries in the process of lending and borrowing its collections.
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    How to Manage Conflict in a Library Work Place
    (Library and Information Services - Uganda Christian University, 2018-08) Stephanas Galinnya
    Conflict is a scenario where discrepancy in values, attitudes and power rise to a contention and opposition between two or more parties. This is due to increased emphasis on participation, innovation, teamwork, diversity and creativity in an environment which has an extraordinary competition. Pondy (1967: 891) defined conflict as the process which starts from when one group detect that another has blighted or is about to discontent; then, some concern is raised. The increasing roles, assumptions and enticements, which creates ambivalence and dilemma. Conflict can result into calamitous consequences for teams, institutions and individuals. However, it can be profitable to the institution. This means that the leading managers/ employers and team members should know how to resolve and manage conflict in a way that becomes a steering force for change and achieving the institution’s goals. Nelson and Quick (2006: 422) identified the capacity to manage conflict with demonstrative intelligence. Any employer with high levels of enthusiastic intelligence is able to control his/her emotions. He/she must be able to understand the variance perspectives that people bring to a situation and can accelerate or assist the search for a common ground. The introduction to autonomous team work in a University library environment locates the burden or authority of conflict resolution enduringly in the hands of a work team. Members in the library team must learn how to identify conflict and assign with it instantly and directly. Conflict has a number of problems raised for many work teams, which raise a need for actual / accurate training of team members to have a resolution.